BetMGM adds Detroit Lions to sporting roster
Gaming and sports betting platform BetMGM, the GVC Holdings and MGM Resorts International joint venture, has added the Detroit Lions to its string of sporting link-ups.
Becoming the club’s first ‘Official Sports Betting Partner,’ the agreement follows collaborations inked alongside the Denver Broncos, PGA Tour and NASCAR in recent weeks.
The partnership features fan-focused assets such as the group becoming presenting sponsor of Lions Bingo and Lions Perks, as well as team broadcast programming, digital marketing assets, and in-stadium promotions and signage.
These additions reflect an extension of the existing multi-year partnership with MGM Resorts and the Lions, which features the MGM Grand Detroit Tunnel Club at Ford Field.
“The Detroit Lions historic relationship with BetMGM has been years in the making and we’re proud to announce details of our official partnership,” noted Rod Wood, Detroit Lions team president.
“We’re continuously seeking new ways to entertain and involve our fans which is especially important during such unusual times; this partnership with BetMGM will provide additional and exciting opportunities to engage our fans.”
Lions Bingo, available on the Detroit Lions mobile app, will see fans that accurately predict the right sequence of game scenarios become eligible to win cash prizes and future all-expenses paid trips to visit MGM Resorts properties across the country.
Lions Perks was first introduced during the 2018 season and is open to all fans at home games within the team’s mobile app. BetMGM and the BetMGM Sports Lounge at MGM Grand Detroit Casino will offer exclusive Lions Perks rewards and special offers
Matt Prevost, BetMGM’s chief marketing officer, said: “When we first opened the BetMGM Sports Lounge at MGM Grand Detroit in March, we hoped to develop deep relationships with the state’s top teams.
“We are honored to be the first sports betting partner of the Lions and to offer their fans access to a variety of best-in-class promotions and perks only available on BetMGM.”
David Tsai, president of the ‘Midwest Group’ at MGM Resorts, added: “All of us at MGM Grand Detroit are eager and ready to welcome the Detroit Lions and sports betting fans to our BetMGM Sports Lounge this football season.
“We know everyone is eager to get out of their homes and add some fun into their calendars. We are committed to raising the bar in delivering unique and entertaining experiences.”