7StarsPartners: Streamers are one of the best ways to ensure entertainment
Over the past weeks and months, CasinoBike.com has launched the network everywhere to delve into the world of slot transmission, and affiliates have taken their place in the latest discussions.
Today we’re talking about the casino and sportsbook affiliate program, 7StarsPartners, which operates 15 brands under three retaken licenses to get your take on the conversation.
Widely recognized as possibly the biggest influencers in the gaming community by many throughout the exchanges, the ability to receive feedback, particularly harsh, can be crucial to improving future gaming and making it more relevant and successful.
“The 7StarsPartners affiliate program works with recognized streamers from across the industry, giving us an audience that covers all corners of the globe. It is also helping to enhance our influence in dynamic markets such as Finland, Norway, Germany, Poland, and in many parts of Asia” Mary Ivanova, affiliate manager for 7StarsPartners, begins by mentioning the direct effect the increase in streamers has on the group.
“Working with streamers has definitely increased our traffic volume, but it has also rapidly improved the awareness of our online casinos. Our relationship with streamers not only helps with acquisition, but is also excellent for player retention.
“We are working to offer the most innovative solutions for streamers.
Working directly with a streamer could be a different possibility at a yet undetermined time in the future: “We are always open to new and fresh ideas and are not afraid to take on new challenges, so maybe one day we will make you a rising star in the streaming community that will be dedicated to the 7StarsPartners brands. I’m sure this would be as much fun and entertainment for us as it would be for our players.
However, using streamers and their ever-growing platform, what techniques can be used to ensure differentiation, a key operational facet across the entire gaming ecosystem? “We are working to provide the most innovative solutions for streamers, such as unique bonuses with free spins, promotions, codes and exclusive rights on our latest product promotions,” says Ivanova.
“For example, for the Nordic market, we recently launched the innovative new Frumzi Casino. Streamers are very popular in the region and have proven to be great entertainment for users, and with the one-time registration, along with the instant deposit and withdrawal tools, it greatly influences player acquisition.
“With numerous popular streamers promoting our projects, we have reached a variety of different players in countless thriving markets.”
As the streaming community as a whole continues to grow, the collaboration between iGaming and streaming has never been more intertwined and is one that grows closer every week and month.
In the wake of these increases in popularity, Ivanova shifts tack to see what else companies could, or perhaps should, do to advertise to a new generation of tech-savvy players: “With each launch of a new casino brand, we add features new and unique that make our products as attractive as possible to gamers.
“Our goal is to keep users interested from the moment they sign up to the end of the gaming experience, as this is what creates fans rather than customers. This approach has worked effectively across all of our brands and our growing number of visitors to projects like Wazamba Casino and Nomini Casino have shown that our model works effectively. “
“Our relationship with streamers not only helps with player acquisition, but is also great for retention.”
Before he returns to the top and addresses what he thinks the future holds for streaming both in the current climate and beyond: “The popularity of streaming continues to grow and we constantly see new faces on Twitch and YouTube.
“Forward-thinking companies understand that streamers are one of the best ways to ensure entertainment for casino players, and this interaction, in turn, helps promote our products.
“Due to the COVID-19 lockdown, many gamers are looking for interaction, and that need for a fun and exciting connection means that entertaining streamers will always be popular.”
In closing, Ivanova focuses her attention on marketing techniques and the potential effects of the imposition of additional restrictions driven by the ongoing coronavirus pandemic: As a leading casino and sportsbook affiliate program, 7StarsPartners operates 15 brands under three licenses: Curaçao, MGA and SGA.
“The new restrictions implemented on deposit and bonus limits due to the impact of СOVID-19 have had less influence on brands in the region such as YoYoCasino.se and Campobet.se, although ultimately, the new restrictions imposed on markets in which to operate has not really affected our number of players.
“Since responsible and fair gaming has always been at the core of our business model, our marketing strategy has not had to change at all.”